Penguin Books Oil Painting
26" x 28"
In 1935, if you wanted to read a good book, you needed either a lot of money or a library card. Cheap paperbacks were available, but their poor production generally tended to mirror the quality between the covers.
Penguin paperbacks were the brainchild of Allen Lane, then a director of The Bodley Head. After a weekend visiting Agatha Christie in Devon, he found himself on a platform at Exeter station searching its bookstall for something to read on his journey back to London, but discovered only popular magazines and reprints of Victorian novels.
Appalled by the selection on offer, Lane decided that good quality contemporary fiction should be made available at an attractive price and sold not just in traditional bookshops, but also in railway stations, tobacconists and chain stores.
He also wanted a 'dignified but flippant' symbol for his new business. His secretary suggested a Penguin and another employee was sent to London Zoo to make some sketches. Seventy years later Penguin is still one of the most recognizable brands in the world.
The first Penguin paperbacks appeared in the summer of 1935 and included works by Ernest Hemingway, Andr. Maurois and Agatha Christie. They were colour coded (orange for fiction, blue for biography, green for crime) and cost just sixpence, the same price as a packet of cigarettes. The way the public thought about books changed forever - the paperback revolution had begun.
'We believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it'Penguin became a separate company in 1936 and set up premises in the Crypt of the Holy Trinity Church on Marylebone Road, using a fairground slide to receive deliveries from the street above. Within twelve months, it had sold a staggering 3 million paperbacks. Traditional publishers tended to view Penguin with suspicion and uncertainty, as did some authors.
Read more about Penguin Books here.
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Certified Original Art © 2010 MkM k. Madison Moore
Mount Pocono Pennsylvania Artist